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Volume XLVII Number 6
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A LETTER FROM THE PUBLISHER
The visit to India by the biggest ever U.S. government-led business development mission is a powerful symbol and a practical step forward from the commitments President George W. Bush and Prime Minister Manmohan Singh made in March to develop increased business partnerships between India and the United States. The U.S. government is enthusiastic about the possibilities for increased trade and business between our two countries and is spreading that enthusiasm among American business leaders, particularly in small- and medium-sized companies that may not have looked at India before.
As some 200 of these leaders visit India, SPAN celebrates the excitement of new opportunities and challenges in our cover package. In an interview with SPAN from Washington just before arriving with the delegation, Under Secretary for International Trade Franklin L. Lavin says American firms are eager to work with Indian partners and get practical answers to practical questions.
Our showcase story on American Cars by Erica L. Nelson is the tale of American businesses' "can-do" spirit-trying to build the products that Indians want, suffering setbacks and trying again with greater success. Some American cars are almost wholly Indian-made now, and U.S. factories in India are moving into exports, a prime example of how open trade means "growth for both."
Protection of intellectual property-whether it is art, software or a new consumer product-is another key to encouraging business expansion. Dominic Keating, the American Embassy's first Intellectual Property Rights Attaché, explains different ways of encouraging innovation while protecting inventors' rights. His argument is part of SPAN's first "point-counterpoint," presenting two opposing views on the same issue. Please write to us with your views on this subject and be among the first readers to have letters published in SPAN, in our January-February issue and on our Web site.
Have you ever heard the expression: "As American as apple pie?" If you noticed a fragrance when you opened this magazine, well, that's also a first for SPAN. During this season of holidays and feasts, we wanted to share with you, if not the taste, at least the smell of this all-American dish. Turn to page 31 and enjoy a non-caloric treat as Americans celebrate Thanksgiving.
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