Social Media: Blessing or Curse for Office-Seekers?
Social media. You can’t ignore it, and political candidates can’t either. Increasing numbers of young people get their news from Facebook, Twitter and their competitors. Even as today’s social media networks offer users information about the world, they offer advertisers, political candidates among them, new tools to reach specific audiences with messages tailored just for them. If you’re a candidate for public office, social media isn’t an option; it’s a necessity.