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Meeting Medical Needs

TechCamp South Asia participant Romita Ghosh works to improve health care accessibility through her start-ups Admirus and MedSamaan.

Lack of health care accessibility is a serious concern in India. To address this vital issue, Romita Ghosh launched two start-ups: Admirus and MedSamaan. Admirus is a Mumbai-based medical devices marketing company working to bridge the gap between global innovations and the Indian health care system. MedSamaan uses artificial intelligence to enable health care providers procure medical devices and consumables in a seamless and cost-effective manner.

Excerpts from an interview with Ghosh about these start-ups and her experiences at the TechCamp South Asia.


Could you talk about the process of launching Admirus and MedSamaan?

I knew health care was one area which was not only my core competence, but also a platform where I could make an impact. I decided to start my own venture to introduce path-breaking technologies from overseas innovators. Initially, I was a one-woman army, wearing multiple hats of accountant, negotiator, operations head and CEO. After nine years of hard work, Admirus is now a reputable brand and a medical device India entry specialist, which has a dedicated product registration department that complies with the latest medical devices rules.

I then founded MedSamaan to create long-lasting social impact in rural and semi-urban India by bridging the growing health care divide created by physical, social and financial standing. With MedSamaan, my aim is to make medical devices accessible and affordable to end-users across India, with special focus on Tier II and III cities and underserved regions.


How does Admirus connect with global developments to improve Indian health care system?

Admirus has always been driven by the initiative of bringing to India the best innovative technologies in the field of medicine from across the globe and to provide accessibility to those to the local populace. For example, we have introduced an innovative sponge, which uses only 10 ml of water for full body wash—a product needed by people with mobility restrictions and places dealing with water scarcity.

In the mainstream supply, we have introduced low-cost collagen matrix from Taiwan; postoperative trauma hemostat, degradable nasal dressing and wound care NWPT from the United States; affordable and portable disinfection system for hospitals from Germany; micro-encapsulated nutrients, detox and probiotic range from France; silver-induced anti scar dressing from Canada; far-infrared patches for orthopedic needs; and child-friendly fever gel patches. There are many such innovative products in the pipeline.


Could you tell us about the use of artificial intelligence (AI) as it pertains to MedSamaan?

AI is reshaping the world and many industries in an unimaginable way. What was considered a herculean task initially can now be done in minutes with well-trained AI models. AI modules are presently being built in-house to increase the efficiency and effectiveness of the MedSamaan business processes.


How was your experience of attending the TechCamp South Asia?

TechCamp South Asia was a very unique experience. It brought together women entrepreneurs from India and Pakistan, which itself was an affirmation that inspiration and hope surpass boundaries, limitations and geographies.

Every session was deeply engrossing. I had difficulty choosing between parallel sessions, since all the classes were of supreme relevance and importance. The curriculum was unlike other workshops. It allowed us to connect with each other on a deeply personal level. As it turned out, most of our concerns and challenges were similar, and so was our intrinsic motivation to do something for the better.

I got trained in marketing strategies, Google Analytics, design thinking, basics of chat bot and video making as tools, which I later implemented. I got the opportunity to meet some of the thought leaders of our country and learn from my fellow women entrepreneurs.

I was also proud to have received a small grant from TechCamp for a very complex, yet impactful, proposal of making health care accessible in and around Delhi, by leveraging technology. While working on this project, I pushed my boundaries to achieve more with less, reaching out to people and families in need, campaigning on the use of the Internet to access basic medical products, guiding patients on how to obtain right treatment by following the right channel, training women on their reproductive health, etc. Meanwhile, I was building a platform which will provide basic medical devices that patients can access easily. I also met people from the relevant government department to include us in their health care initiatives.


What are your current projects and future plans?

Currently, we are developing in-house modules based on machine learning and deep learning for better predictive outcomes for patients by doctors. We are also helping the patients make informed choices while buying medical products online.

In the future, we intend to revolutionize the health care sector by utilizing AI for unification of various stages, like detection, diagnosis, prescription, application of medical devices and drugs and follow-up of recovery, all under one roof, thus providing end-to-end solution to health care providers. This will help bring about effective monitoring and evaluation of the patients in real time and will also assist in managing the present doctor-to-patient ratio.


Trevor Laurence Jockims teaches writing, literature and contemporary culture at New York University.